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President's Message>
President's Message August 2006
1 Aug 2006
Turnovers are killers! No, I don't mean the kind made with apples, raisins and cinnamon. I am referring to tenant turnovers. When a tenant leaves a house, flat or apartment the exit costs can be extremely expensive. Not only are you losing the rental income for all those days or weeks the unit is vacant, but the turnover costs themselves can be staggering. For illustrative purposes let's take a simple two bedroom apartment. Advertising can cost $200 or more; Painting is another $5 - $600; carpet cleaning $75; cleaning appliances, kitchen & bath can run another $50; replacing blinds, light fixtures, entry door locksets, mailbox locks, etc can cost another $200 and before you know it you're over a thousand dollars without even upgrading the unit. If the unit remains vacant five or six weeks you're approaching $2,000.00 of lost revenue and added expenses. A few years ago we were experiencing over 50% turnover in some of our apartment buildings in one year. For some strange reason we couldn't figure out why we weren't making much money. Each turnover was literally killing our bottom-line. After some personnel changes, and a greater amount of "hands-on" management and maintenance we began to see a change in the number of turnovers. Sure tenants are always moving in and out, but the turnover rate dropped dramatically. We instituted a 24 hour maintenance response program. We would respond in twenty-four hours or less to any routine type maintenance requests. Some requests were fulfilled within two or three hours, some took a little longer, but we found out that tenants were truly surprised and extremely pleased to see such a rapid response to their maintenance requests. "It's the little things", to quote more than one tenant. The refrigerator door handle that became loose; the dripping kitchen faucet; the GFCI that won't reset; the disposal that got jammed; the sticky bedroom door, or bi-fold closet door that keeps coming off the tract, fixing torn screens. Happy tenants don't move so frequently. This equates to less turnovers, more stable monthly income and less expenses. We have also utilized this "24 Hour" maintenance program on our rental houses as well and the results have been similar as to the apartments. Good tenants don't want to be ignored. If you don't provide adequate customer service then tenants will go elsewhere. I know some tenants can be quite bothersome with unreasonable requests, but customer service wins out every time with tenants who are content, comfortable and less incline to move. Remember; reduced turnovers reaps greater rewards. Good Investing, Ron Watcke, President REIA of Oakland
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