1 Aug 2006
Turnovers are killers! No, I don't mean the kind made with
apples, raisins and cinnamon. I am referring to tenant
turnovers. When a tenant leaves a house, flat or apartment
the exit costs can be extremely expensive. Not only are you
losing the rental income for all those days or weeks the
unit is vacant, but the turnover costs themselves can be
staggering.
For illustrative purposes let's take a simple two
bedroom apartment. Advertising can cost $200 or more;
Painting is another $5 - $600; carpet cleaning $75;
cleaning appliances, kitchen & bath can run another $50;
replacing blinds, light fixtures, entry door locksets,
mailbox locks, etc can cost another $200 and before you
know it you're over a thousand dollars without even
upgrading the unit. If the unit remains vacant five or six
weeks you're approaching $2,000.00 of lost revenue and
added expenses.
A few years ago we were experiencing over 50% turnover
in some of our apartment buildings in one year. For some
strange reason we couldn't figure out why we weren't making
much money. Each turnover was literally killing our
bottom-line. After some personnel changes, and a greater
amount of "hands-on" management and maintenance we began to
see a change in the number of turnovers. Sure tenants are
always moving in and out, but the turnover rate dropped
dramatically.
We instituted a 24 hour maintenance response program.
We would respond in twenty-four hours or less to any
routine type maintenance requests. Some requests were
fulfilled within two or three hours, some took a little
longer, but we found out that tenants were truly surprised
and extremely pleased to see such a rapid response to their
maintenance requests. "It's the little things", to quote
more than one tenant. The refrigerator door handle that
became loose; the dripping kitchen faucet; the GFCI that
won't reset; the disposal that got jammed; the sticky
bedroom door, or bi-fold closet door that keeps coming off
the tract, fixing torn screens. Happy tenants don't move
so frequently. This equates to less turnovers, more stable
monthly income and less expenses.
We have also utilized this "24 Hour" maintenance
program on our rental houses as well and the results have
been similar as to the apartments. Good tenants don't want
to be ignored. If you don't provide adequate customer
service then tenants will go elsewhere.
I know some tenants can be quite bothersome with
unreasonable requests, but customer service wins out every
time with tenants who are content, comfortable and less
incline to move. Remember; reduced turnovers reaps greater
rewards.
Good Investing,
Ron Watcke, President
REIA of Oakland
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